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The
3 Principles of Successful Investing
One reason to strongly consider using
401k Easy for your company 401k plan is the tremendous array of
investments your plan will be privy to. It's no secret that appealing
investments inspire initial as well as ongoing 401k participation.
They're arguably THE most important determinant to your 401k plan's
health and success. (You'll already have nailed down convenience,
accessibility, etc., with 401k Easy's user-friendly,
24-hour-a-day-accessible architecture.)
So how do you select investments for your
company 401k plan? 401k Easy gives you access to more than 600 mutual
fund families representing more than 10,000 different mutual fund
portfolios, plus access to self-directed brokerage accounts. Do you
offer all the options? Not likely, unless your employees have a
tremendous amount of time on their hands to read through 10,000-plus
investment prospectuses. So how then do you sufficiently narrow the
field without over-restricting it?
This page explains three fundamental
principles to effectively choosing 401k plan investments -- not only in
terms of the investments' appeal to your employees, but also in helping
you meet relevant government regulations regarding diversity, etc., in
the investments chosen for each 401k plan. The content has been written
in terms of mutual funds but can easily be extrapolated to choosing
self-directed brokerage accounts. And remember…
-- Your goal is to derive an investment
lineup that will fit the needs and financial objectives of your
company's potential 401k plan participants.
-- There is no single "best"
lineup of investments.
-- Your choices are not set in
concrete. 401k Easy lets you add and/or remove investments from your
plan if and when the need arises.
-- We derive no financial benefit or
incentive from recommending any mutual fund or brokerage company. If
you contact us for
help with choosing your plan's investments, you can be assured that
our input has only your plan's health and appeal in mind.
-- We follow our own advice. Our
investment recommendations will always focus on quality fund providers
offering a wide spectrum of suitable investments, ones that span the
range from the ultra-safe, low-risk, conservative investments to the
highly volatile, high-risk, high-potential-return investments; such
can satisfy a wide range of investors, ones with varying personal
needs, investment objectives and investing experience.
-- 401k Easy contains an extensive
catalogue of easy to understand literature to help your employees make
educated investment decisions. We recommend that you, as an employer,
refrain from dispensing investment advice. Instead, simply direct your
employees to the quality materials contained within 401k Easy.
The most common -- and detrimental --
mistake made in choosing plan (and personal) investments is to base a
decision on an investment's performance history, particularly its recent
performance history. Investment performance is cyclical: a mutual fund
that's blazing hot today may be as cold as ice tomorrow, and vice versa.
Past performance is no guarantee of future results. It should be
considered as only one indicator of an investment's suitability.
A better approach is to let your
objective be your primary guiding light. For choosing your company's
401k plan investments, your objective is to select a spectrum of
investments that will prove appealing and satisfying to your employees'
diverse investment needs. The spectrum, not fund-by-fund performance, is
your quarry.
To achieve a suitable spectrum of
investment options, select one, two or three mutual fund families, then
choose a cross-section of funds from within each family. Mutual fund
companies compete for investment dollars by trying to out-perform each
other. Your employees can benefit from this competition with access to
even a single reputable fund family; access to a second or third family
grants added choice and flexibility. By listing a cross-section of
investments within each family group, your employees will be able to
find investments that suit their investing temperaments and needs, now
and down the road.
At minimum, your plan needs to offer
investments geared toward the following:
-- Preservation
of Principal
Money market funds are the default choice for "safe"
investments. Remember, though, that they are not insured or guaranteed
by the Federal Deposit Insurance Corporation or any other government
agency.
-- Income
For a steady stream of income, your plan will need funds that invest
in bonds. Like stocks, bonds experience fluctuating share prices,
though generally to a lesser degree.
-- Income and
Growth
Balanced funds, also known as "lifestyle funds," or
"lifecycle funds," invest in combinations of stocks and
bonds. Balanced funds that hold a greater percentage of stocks over
bonds are more volatile and potentially more profitable. Those that
hold a greater percentage of bonds over stocks, on the other hand, are
more stable but less likely to return big investment gains.
-- Growth
Stock funds (domestic or foreign) offer the greatest potential for
long-term gain, but they also come with the highest risk: they're more
volatile and have the greatest potential for posting investment
losses.
Stock and bond net asset values (share
prices) fluctuate. Some fluctuate more frequently and more diversely
than others. While this doesn't bother certain investors -- ones,
perhaps, with plenty of time before retirement, ones used to the ups and
downs of investing, ones with other sources of emergency money -- many
investors prefer to avoid extreme volatility. As mentioned above,
"growth" funds tend to be more volatile than "income and
growth" funds, which tend to be more volatile than
"income" funds, which tend to be more volatile than money
market funds.
Investment returns should also factor
into your decision. Compare investment returns to those of direct
competitors' -- not to those from a different class of funds. You can
compare returns of competing investments using any of several online
services, including Standard & Poor (www.ratings.standardpoor.com),
Morningstar (www.morningstar.com),
Personal Fund's Online Fee Calculator (www.personalfund.com
), Mutual Fund Investor's Center (www.www.mfea.com
), SmartMoney Mutual Funds Research (www.smartmoney.com).
Don't be fooled by "cumulative total
returns" showing how much an investment has grown or shrunk over
several years. A large cumulative return when translated into average
annual returns may not be large at all. For instance, a stock fund with
a cumulative return of 101% over 12 years equates to an average annual
return of only 6% compounded; such may or may not be competitive with
competitors' funds or with the benchmark index.
Mutual funds, even no-load funds, are not
free, nor, in general, are fees they charge closely regulated. The fees
can vary widely from fund to fund (though competition, of course, does
keep things in check to a degree). Each fund family sets its fees. The
fees are spelled out within the investment prospectuses.
Mutual fund fees to look for include…
-- Expense
Ratio
This is money deducted from a fund's earnings and assets to pay for
annual operating expenses, including investment advisory fees, legal
and accounting services, postage, printing, etc.
-- 12b-1 Fees
and Sales Charges
These pay the fund's marketing and distribution expenses and are
incorporated into the expense ratio. Some include a sales charge to
compensate sales personnel.
-- Trading
Costs
The cost of trading securities, including charges such as brokerage
commissions, are not included in the fund's expense ratio but do
reduce the returns investors receive.
Most entities that provide and support
401k plan investments -- mutual fund managers, fund distributors, asset
custodians, asset trustees, investment brokers and advisors, plan
administrators and record-keepers -- earn at least a portion of their
compensation from asset-based fees deducted from plan assets.
We at 401(k) Pro, however, are the exception
to the norm: We do not earn any compensation -- directly or indirectly
-- from our clients' 401k plan assets. In cases where rebates are
offered on investments, we have the rebates returned to our clients or
directly applied to reducing our clients' costs. Our published prices,
available online for all to see, are the only net compensation we
collect.
We do not accept any rebates or revenue
sharing of fees deducted from our clients' plan assets unless those fees
can be returned to the clients' plans or used by 401(k) Pro to offset plan
expenses.
Asset-based fees are an unavoidable fact
of life if your company uses mutual funds or self-directed brokerage
accounts for its 401k. The cost of these asset-based fees should be
factored in when determining the true, overall cost of your 401k -- and
the cost savings of 401k Easy returning such fees to clients when
possible should be factored into our products' affordability.
For more information on asset-based fees
we recommend reading "Revenue
Sharing in the 401(k) Marketplace--Whose Money Is It?" by The
McHenry Consulting Group and Study
of 401(k) Plan Fees and Expenses by the US Department of Pension
Welfare and Benefits.
401k investments are long-term investment
vehicles. They're not designed (nor intended) for short-term results.
Look towards fund companies that will stand up to the test of time.
The public image of the fund families you
select for your company 401k plan will affect its popularity among your
employees. As with other consumer products, mutual funds (and the
companies that produce them) come in various shapes and sizes, with
reputations and brand-name recognition to match.
Remember to consider…
-- Is the
mutual fund company forthright?
If the company doesn't frankly discuss the potential drawbacks of an
investment along with its attributes, go elsewhere.
-- Does the
company follow a disciplined approach to investing?
Some companies do not ensure that their fund managers stick to the
investment strategy described in the prospectus. Even the fund's
portfolio name may be misleading; it may not reasonably represent the
interlaying of stocks and bonds in the portfolio.
-- Does the
company promote the recent fund performances?
You need to know how a fund has performed over the past three, five,
ten years. Its performance during the last 24 months is
inconsequential.
-- Does the
company put experienced managers in charge?
How many years of experience does the manager have? What's his/her
track record? Some companies allow relatively new managers to gain
experience with their smaller funds.
The above are guidelines to help you
select investments for your 401k plan that will encourage participation
and effective retirement saving while ensuring that your company meets
the federal mandates regarding 401k plan investment diversity.
We're here to help if you're still unsure
of how to proceed with choosing investments for your 401k plan.
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